Stila Cosmetics

Social Media & Influencer Marketing Director 2022-

 SOCIAL MEDIA DIRECTOR. Since May 2022. New York NY

  • Strategic Social Media Leadership: Spearheaded the design and implementation of 360-degree digital strategies across META, TikTok, Instagram, YouTube, and Pinterest. Aligned initiatives with marketing calendars to enhance brand awareness, engage Gen-Z audiences, and drive sales through DTC channels and major retailers such as ULTA, Sephora, Macy’s, Nordstrom, and Amazon. Managed a social media budget of $1M-$1.5M.

  • Global Brand Expansion: Developed and executed strategies for brand internationalization, focusing on markets such as China, South Korea, the UK, Canada, Australia, the Middle East, and Western Europe. 

  • Data-Driven Analytics & Reporting: Delivered comprehensive monthly performance reports to the executive leadership team, including the CEO, CMO, and CFO, providing insights on campaign effectiveness and strategic direction.

  • Team Leadership & Development: Built and managed a high-performing team of six, including a Social Media Manager, Digital Content Manager, Graphic Designer, and interns, fostering a collaborative environment that encourages creativity, innovation and in-house solutions.

  • Creative Direction & Campaign Execution: Led creative direction for impactful and viral social media campaigns, resulting in exponential growth across all platforms—achieving 150M+ impressions in 2023, up from 18M in 2022. 

  • Fashion Industry Recognition: Played a pivotal role in establishing Stila as a premier beauty partner at NYFW, enhancing brand prestige and driving significant media coverage.

Santa Teresa Rum (Bacardi Group)

Global Creative & Digital Marketing Manager 2017-2022

GLOBAL DIGITAL MARKETING & CREATIVE MANAGER. August 2017 - May 2022. Barcelona SP and New York NY

  • Strategic Global Marketing Leadership: Spearheaded the planning and execution of innovative digital and go-to-market strategies for Santa Teresa 1769 Rum across owned channels, including web, email, and social media. Collaborated with cross-functional teams to identify and activate earned and paid opportunities at prestigious events such as Madrid Fashion Week, Milano Fashion Week, Barcelona 080, Salone del Mobile, and Art Basel Miami.

  • Creative Collaboration & Agency Management: Acted as the primary contact for creative brief development, overseeing the creative production of all go-to-market assets. Led stakeholder reviews and provided strategic consultation to ensure alignment with brand objectives and messaging.

  • Market Expansion & Program Scaling: Successfully scaled program strategies and assets across core markets, including the USA, LATAM, UK, France, Spain, Italy, and Germany, driving brand awareness and engagement in diverse cultural contexts.

  • Performance Measurement & Reporting: Measured and reported key performance indicators across channels, providing actionable insights to inform ongoing strategy and optimize campaign effectiveness.

  • Budget & Forecast Management: Managed budgets ranging from $500K to $750K, ensuring effective allocation of resources to maximize ROI and achieve strategic goals.

  • Cultural Transformation Initiatives: Devised and executed relevant cultural initiatives that transformed the Santa Teresa brand portfolio on an international scale, including notable projects featured in major publications such as The New York Times*.

*Crafted Together: A global initiative to raise funds for the Hospitality community during the Covid-19 lockdown which garnered media recognition and contributed to elevating Santa Teresa 1769 Rum's profile in the competitive spirits market.