Strategic Social Media Leadership: Spearheaded the design and implementation of 360-degree digital strategies across META, TikTok, Instagram, YouTube, and Pinterest. Aligned initiatives with marketing calendars to enhance brand awareness, engage Gen-Z audiences, and drive sales through DTC channels and major retailers such as ULTA, Sephora, Macy’s, Nordstrom, and Amazon. Managed a social media budget of $1M-$1.5M.

Global Brand Expansion: Developed and executed strategies for brand internationalization, focusing on markets such as China, South Korea, the UK, Canada, Australia, the Middle East, and Western Europe.
Data-Driven Analytics & Reporting: Delivered comprehensive monthly performance reports to the executive leadership team, including the CEO, CMO, and CFO, providing insights on campaign effectiveness and strategic direction.
Team Leadership & Development: Built and managed a high-performing team of six, including a Social Media Manager, Digital Content Manager, Graphic Designer, and interns, fostering a collaborative environment that encourages creativity, innovation and in-house solutions.
Creative Direction & Campaign Execution: Led creative direction for impactful and viral social media campaigns, resulting in exponential growth across all platforms—achieving 150M+ impressions in 2023, up from 18M in 2022.
Fashion Industry Recognition: Played a pivotal role in establishing Stila as a premier beauty partner at NYFW, enhancing brand prestige and driving significant media coverage.